These days, CRMs do much much more than working on your relationship with your customer. They help in the overall organisation of a company in general. For example, you can have the CRM automate payroll for your employees, or track attendance, or manage your entire social media presence, build a chatbot on your company website, send automated welcome emails or birthday/anniversary emails, send SMS or WhatsApp promotional texts, gather leads and segregate them according to teams, and so much more! You just have to name your concern, and 99% of the time, you will have a solution for that.
Regardless of the size of your organisation, it’s always good to have a CRM in place. Yes, even if you are a team of just 5 people. You will see that your projects are better managed, timelines met, results improved.
Now coming to the customer management part… You might be a hotelier and consider your location your most valuable asset, or a startup calling your idea your best bet, or perhaps someone who just relies on your product for your company’s growth. What most companies often ignore is their customer – who is actually their cherished treasure. Regardless of your industry, you are serving someone, and that someone should be your point of focus.
Many companies lose these precious customers just because of poor handling, or delayed interaction, or even miscommunication between teams. Customers are important to businesses – they pay bills and salaries. So why is it that customers often say they feel neglected by their suppliers? Do you have any customers who have said that about you or your company?
The better you can manage your relationship with your customers, the more successful will your business be. These customers not only continue to stick with you in the long run, but also market you by telling others, therefore getting you more business.
This is where a CRM or a Customer Relationship Management tool comes in. Though the term is self-explanatory, it’s difficult to know how to do it right without some guidance. Of course you can learn from your experience, but that will come at the cost of some major mistakes in your business. So, why fail yourself when you can learn from the mistakes of others?
At Wisdom Works, we help brands identify the CRM that’s best suited to their specific need, implement it, train your team to work on this CRM, followed by a handholding period to ensure you make the most out of it. So if you are planning to make your business model smarter, get in touch with us by filling the form below, and someone from our team will contact you at the earliest.
Gone are the days when CRM only did what its name says… Customer Relationship Management. Nowadays, a CRM has become a necessity for any organisation because it has the ability to manage your entire business seamlessly. We have listed out some functions of a CRM here, but believe us, there is a lot more than this that it can do!
Lead management: From generating leads to understanding their online behaviour and evaluating them for sales—manage your entire lead cycle.
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